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Product Design
UCAS codes: W240 (route A) or E240 (route B)




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"Successful products today needs to be more than just good design; it should also arouse emotion."


Product Design deals with ...
... the tangible experience of seeing, desiring, obtaining, and using a product, ultimately defining the consumer's emotional connection to the object.
Through creative and analytical processes, designers determine the aesthetic and functional characteristics of a product.
Specific skills and techniques are adopted to help identify new opportunities for innovation, design excellence, brand and visual identity.
And we have fun doing it!


Product Design creates:
USEFUL products providing a benefit or solving a need.
USEABLE products that are intuitive to use.
DELIGHTFUL and rewarding experiences.
You are taught in a vibrant Open Studio environment to use creative thinking to find the aesthetic and functional characteristics of a product.


Becoming a Product Designer
Product Design provides you with skills to turn your ideas into real products, which are a pleasure to use.
We teach design so that you can create delightful and rewarding experiences.
We established unique methodologies to help you identify opportunities for innovative ideas, play with aesthetics, functions and visual identities.
Graduates from our course are working at major design consultancies, as in-house designers like Dyson and Lego, doing teacher training and postgraduate research.





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Contact Roberto Fraquelli, School of Architecture & Design, Faculty of Arts, University of Plymouth, Roland Levinsky Building, Plymouth PL4 8AA, UK
Tel: +44 (0)1752 585 170
Email: R.Fraquelli@plymouth.ac.uk






www.3Ddesign.org.uk

Updated 27 Jun 2008
Copyright Roy Tam 2006-8